5 BROQ hooks like the Brunico one, best first
Thursday 15 October 2026, 9:40am Pacific. From the sulforaphane evidence in our product knowledge base; fact check, copy committee and Meta ads committee applied. Drafts and sources are saved with this page in the marketing folder.
1. The farming region in China
Say: For 20 years, Johns Hopkins ran trials in this farming region in China. In one trial of 291 people, the ones who drank a broccoli sprout drink for 12 weeks flushed out 61% more benzene, a toxic air pollutant. The compound behind it … is called sulforaphane.
On screen, first 3 seconds: Flushed out 61% more of a toxic pollutant
Source: Egner et al., Cancer Prevention Research 2014 (PMID 24913818), Qidong, China, 61% vs the placebo drink (the paper's abstract; the knowledge base gives the 61% without saying against what); the Johns Hopkins group's trials there over twenty years.
Payoff: show Qidong right by the hook; how sulforaphane switches on the body's own detox enzymes; that it was a broccoli sprout drink; the earlier Qidong trial (Egner 2011) showing about 70% of ready-made sulforaphane gets absorbed vs about 5% when the body has to make it; then BROQ.
2. 3,800 compounds
Say: Scientists screened 3,800 compounds, looking for one that could help the liver keep blood sugar steady. The one that ranked first … comes from broccoli. It's called sulforaphane.
On screen: 3,800 compounds screened. #1 comes from broccoli.
Source: Axelsson et al., Science Translational Medicine 2017 (PMID 28615356): sulforaphane was the top hit of 3,800 screened; then a 12-week trial in 97 people at about 26.6 mg a day.
Payoff: the screen (3,800 to 1), the liver work, the 97-person trial, saying plainly the blood sugar drop showed in the obese, poorly controlled group; "steadies blood sugar" is printed on BROQ; then BROQ. (The study's own target was type 2 diabetes's gene pattern in the liver; naming the disease in the hook is closer to the paper but more likely to trip Meta's ad review.)
3. Johns Hopkins ranked it first
Say: Scientists at Johns Hopkins tested compounds from food for one thing: how strongly they switch on your body's own defenses. The one that ranked first … came from broccoli. It's called sulforaphane.
On screen: Johns Hopkins ranked it #1 for switching on your defenses
Source: Zhang, Talalay et al., PNAS 1992 (PMID 1549603); Fahey, Zhang, Talalay, PNAS 1997 (PMID 9294217): top of the food compounds they tested.
Payoff: the defenses it switches on (about 200 genes), protection that lasts days after the compound is gone (Talalay 2007), broccoli sprouts carrying 10 to 100 times more of its source compound than mature broccoli (Fahey 1997); then BROQ.
4. The broccoli bred in England
Say: Scientists in England bred a broccoli with 3 times more of one compound. In two trials of 130 people, the ones who ate it for 12 weeks cut their bad cholesterol by up to 7.1%. Regular broccoli barely moved it.
On screen: 3x the compound. Up to 7.1% less bad cholesterol.
Source: Armah et al., Molecular Nutrition & Food Research 2015 (PMID 25851421), Institute of Food Research, Norwich: 7.1% and 5.1% lower LDL; regular broccoli 1.8% and 2.5%, not significant.
Payoff: the compound is what the body turns into sulforaphane; the point is the amount (regular broccoli didn't do it), which is why BROQ delivers sulforaphane itself at a lab-tested dose.
5. 100 extra days
Say: Scientists added one food to rats' diets, three days a week, for life. The females lived, on average, 100 days longer. That's about 14% more life. The food … was broccoli sprouts.
On screen: Female rats. One added food. 100 extra days.
Source: Noble et al., International Journal of Environmental Research and Public Health 2022 (PMID 36294045): 56 rats; females 826 vs 726 days; the study calls the effect sex-dependent.
Payoff: say plainly it was rats, and only the females; a worm study (lifespan up more than 50% at the best doses); then the human trials above; then BROQ.
Spare, if one doesn't work on camera
Say: Scientists at the University of Arizona gave 49 smokers a broccoli sprout supplement. / In two weeks, they flushed out up to 30% more of three toxins in cigarette smoke. / The compound behind it … is called sulforaphane. On screen: 49 smokers. 2 weeks. Up to 30% more of 3 toxins out. Source: Bauman et al., Cancers 2022 (PMID 35565256). Held back because non-smokers may scroll past.