What Klaviyo Records
Updated Saturday 17 October 2026, 8:04pm Pacific
Klaviyo is our email system. This page checks what it saves about each person who signs up for our emails (which ad brought them, which page they signed up on, which product they care about), because sending each person the right welcome emails, and knowing which ads bring in subscribers, both depend on it.
The good news: Klaviyo already records which page every sign-up came from. Which ad and which product are only partly recorded, and the new pop-up on our ad pages hasn't had a sign-up yet, so we can't prove what it saves until it does.
What would close the gaps
- Hidden fields on the ad page pop-up. They'd save the ad's tracking tags (utm_content, which names the ad, and utm_campaign) and which product the page is about, straight onto the person's profile.
- The welcome flow writes the page onto the profile. Then segments and flows can use it without digging into the sign-up.
- A look in Meta's Ads Manager to confirm the live ads carry their tracking tags. Our ad specs set them, but the tools Claude uses on Meta can't read them back to prove it.
- A recheck after the first ad page sign-ups. That's when we can see the ad and product actually land.
Nothing has changed in Klaviyo. These changes wait on your and Nick's OK, and they're in the brief's Questions.
The full detail
What was checked
Three read-only pulls from Klaviyo today, about 3:37pm Pacific: the newest 20 sign-ups (6 to 17 October), the newest 200 (11 August to 17 October), and the list of sign-up forms. Nothing was changed.
What the page address carries
- One weak spot. The tags sit only in the address of the page where the person signed up. If they clicked on to a second page first, the tags are gone. That's why the fix saves them in hidden fields (or has the site remember them for the visit).
- Our ad specs do set the tags: utm_source facebook, utm_medium paid, utm_campaign the campaign name, utm_term the ad set name, utm_content the ad name and ad id.
Which forms the sign-ups came from
- Newest 20: 17 from the live site pop-up (home, product and collection pages) and 3 from the footer form. None from an ad page.
- Newest 200: 147 from the older welcome pop-up, which is now a draft.
- The new ad page pop-up: no sign-ups yet, so what it records is untested.
What's on the 158 people behind those 200 sign-ups
- Which pop-up: most have it (135 the older welcome pop-up, 11 the round 7b A/B test, 5 the opus.life pop-up, a few others). 17 carry the pop-up version (8 version A, 9 version B).
- Which product: 30 carry a welcome product (BROQ 20, SPMD-99 9, NMN-99 1), set by the welcome flow after sign-up. Profiles also carry viewed and added-to-cart flags for each product, which stay as the browsing record.
- Which ad or page: none of the 158 has anything about the ad, the campaign, a UTM or the landing page.
Already planned
The welcome flow edits waiting to go live set the welcome product on the single-product ad pages (BROQ, NMN-99, SPMD-99) and save the page's angle on the profile. On the top-list and lab-tested pages, the product is left to the flow's usual split.
Source: the Klaviyo record check by Claude's brief session (3:37pm Pacific). Klaviyo was read only, never changed.