Questions for Mike and Nick, most important first

Mike's top 5 longevity supplements ad: one fix to its landing page could bring more orders

1. Rework the “top 5 longevity supplements” ad's landing page so the lab results the ad promises come first, not 430 words down?

It gets about a third of the social media visits to the 12 ad pages our social media ads use most.

Only 0.5% of its visitors buy, against about 1.2% on the others.

If it sold like the others: about $700 of first-order sales in 2 weeks, $1,400 in 4 weeks and $3,150 by 31 Dec, before card fees, from 3 more buyers a week (Claude's daily ad page report).

2. Approve the new Longevity Guidebook 2026, the free book people get when they join our email list?

It's rebuilt with Mike's notes of 14 October: Mike no longer appears in it as a character, and there are no blank pages.
Read the free edition (375 pages).

More people onto our email list

3. Turn on our two new sign-up pop-ups, which offer the free guidebook, and their welcome emails?

Few people from our Meta ads join our email list today, so few of them ever get our emails.

Claude's best guess, from Klaviyo numbers: about $100 to $2,300 a month in welcome-email sales.

Meta's ad budgets from Fri 23 Oct

5. Shift Meta's budgets on Fri 23 Oct, 12:01am Pacific: BROQ and multi-product ads up 25%, SPMD-99 down 15%, NMN-99 down 30%?

For Mike and Nick. Until they OK it, the budgets stay as they are.

Our budget rule moves each product's Meta budget on what its ads earned back from new customers over the last 3 days, Sun 18 to Tue 20 Oct: BROQ earned back $2.30 per $1 of ads in first-order profit, multi-product $1.64, SPMD-99 63¢, NMN-99 nothing yet ($1.00 pays for the ad).

Total spend barely changes: about $1.47 a day more (how the rule works).

Meta ads: the refund promise in the new spermidine (SPMD-99) script

6. Keep Mike's spoken four-month refund promise in the new SPMD-99 script, with the prepaid plan terms on screen under it?

For Mike and Nick: it touches our refund policy.

The new script, "Bryan Johnson stops eating around noon", reuses the ending of our live SPMD-99 "holy grail" Meta ad. See the script ›

In it Mike says: "Take it daily for four months. If you don't see results, email us. You'll get a full refund for all of it."

But the live ad's text gives prepaid plans (such as annual) a refund only for 30 days after the first delivery.

So a prepaid customer who follows Mike's advice for four months gets nothing back.

Meta ads: the new lab results script for all three products

7. Keep Mike's line "no other top brand comes close" in the new lab results script for BROQ, NMN-99 and SPMD-99?

For Mike: it's his own line, as he filmed it for our live BROQ Meta ads.

His words: "And, for all of our products, these tests show that no other top brand comes close." See the script ›

In the independent lab's tests, one spermidine brand had 19.0mg to SPMD-99's 21.9mg, and one NMN brand 905mg to NMN-99's 1,140mg.

Ours still tested highest in all three, but those two came within 13% and 21% of ours, which a viewer could call close.

Meta ads: the new blood test script (BROQ)

8. Change one line in the new blood test script, so BROQ isn't the only thing credited for Mike's inflammation level?

For Mike: it's about his own blood test result.

The script, "Inflammation is the biggest driver of aging. This is my level.", shows Mike's inflammation (CRP) blood test result. See the script ›

Claude wrote its line "What I take to keep it there comes from broccoli."

That gives BROQ all the credit, and Mike takes many supplements.

Meta ads: the new spermidine (SPMD-99) script

9. Keep Mike's line "You can see the results in your biomarkers." in the new SPMD-99 script, with "See the results in a blood test" on screen under it?

For Mike: it's his own line, from our live SPMD-99 "holy grail" Meta ad.

Claude's script reviewers say a viewer can't tell which test would show the results. See the script ›

Meta ads: new lines Claude wrote for Mike to say

10. OK the new lines Claude wrote for the new Meta scripts?

For Mike: he'd say them on camera. Each is marked NEW in its script.

1. The #2 seller script › (BROQ): its opening (Mike's own lines in a new order) and "And 16mg was the best result of the other 20."

2. The same script's third opening to try: "This is the #2 selling sulforaphane supplement. It gives you about a third of what it claims."

3. With it, one more line to film: "It claimed 50mg."

4. The NMN-99 script ›: "If you take NMN, you need to hear this:", its Meta ending "To see NMN-99, tap the button down here." and, in its TikTok ending, "NMN is one of the top 3 supplements I take. My number one comes from broccoli."

5. The spermidine script › (SPMD-99): "Here's how." and, in its TikTok ending, "Spermidine is one of my top 3."

6. Its on-screen tag for Bryan Johnson: "THE TECH MILLIONAIRE TRYING TO REVERSE HIS AGE".

7. The "I take six a day" script › (BROQ): "I take six."

8. The "Don't trust supplements" script › (BROQ): "For a lot of them, that's true, but not for the reason you think."

Meta ads: two facts for the new scripts that only Mike has

11. What is Mike's CRP blood test result, and why did he and Nick make BROQ?

For Mike: his own result and his own reasons. Two of the new scripts need them before filming.

1. His CRP (inflammation) blood test result, with its unit, for the blood test script ›.

2. In his own words, why he and Nick made BROQ, for the "I take six a day" script ›.

Meta ads: the new lab results script for all three products

12. Keep Mike's line "Most don't deliver what's on the label." in the new lab results script?

For Mike: it's his own wording of 19 Oct.

He says it right after "An independent 3rd-party lab tested the top-selling brands of NMN, spermidine and sulforaphane." See the script ›

It holds for sulforaphane: in the independent lab's tests, 19 of the 20 other top-selling brands came in below their label.

For spermidine alone, 1 of the 3 brands that print an amount came in below it.

Meta ads: a Meta version of an older script

13. Write a Meta ads ending for the script "NMN or spermidine: which should you take?", linking to the SPMD-99 page?

For Mike and Nick: either of you could film it.

It names SPMD-99 and NMN-99, so it suits Meta, where an ad can link to either product's page. On TikTok our button opens BROQ for now.

It has only a TikTok ending so far. See the script ›

TikTok videos: video idea 37, spermidine (SPMD-99) and fasting

14. Video idea 37, on how spermidine (SPMD-99) gives you the benefits of fasting without skipping a meal: which TikTok Shop listing should its button open?

Linking to BROQ has worked before: Mike's video on his top 3 supplements links to BROQ's listing and brought 14 TikTok Shop orders in its first week, 13 to 19 Oct (TikTok's sales report for each video). See the idea ›

TikTok videos: video idea 38, Mike's daily routine with all 3 products

15. Video idea 38, Mike's daily routine with all 3 products: should it show the times printed on our product inserts, or the times Mike really takes each one?

The video opens "This is my morning", so it should be his real routine; if his times already match the inserts, nothing changes. See the idea ›

TikTok videos: video idea 39, microplastics (BROQ and SPMD-99)

16. Video idea 39, on microplastics, for BROQ and SPMD-99: what should Mike hold up as the video opens?

Recommended: the spoon. The YouTube Short this copies (5.2 million views, YouTube's count) held up a spoon for the same 7 grams, and plastic in your brain startles more than plastic swallowed. See the idea ›

TikTok videos: video idea 41, about 20 seconds with no talking

17. Video idea 41, about 20 seconds, no talking: words on screen as Mike sips coffee straight-faced, then shows all 3 products. Start the words with "not to be dramatic but"?

This idea is based on a 2.9-million-view Instagram Reel that opens with "not to be dramatic but" over a straight-faced sip; Mike's line follows, unchanged. See the idea ›

TikTok videos: video idea 39, microplastics, its TikTok ending

18. Video idea 39, on microplastics, TikTok version: the script has Mike say "If you only start with one, make it BROQ." before "Tap the button down here". Keep it?

The video praises both SPMD-99 and BROQ, but its TikTok button opens only BROQ's listing; this line tells viewers which one the button is for. See the idea ›

TikTok videos: older ideas that say "the 3 I take every day"

19. Older video ideas 11, 15, 30 and 32 have Mike say "the 3 I take every day", as if he takes only 3. Make it "the top 3"?

Mike's own Top 3 video says "the top three supplements I take", and his Top 7 video names seven he takes, so "top 3" keeps it true. See the ideas: 11 ›, 15 ›, 30 ›, 32 ›

Meta ads: the “Scoreboard” ad, remade

20. Start the remade “Scoreboard” ad (BROQ, NMN-99 and SPMD-99) on Meta?

The ad shows our three products against top-selling competitors in independent lab tests.

Remade Monday night: a lab picture first, BROQ shown against only the next best brand, and easy-to-read words instead of orange type.

Watch: phone version (9:16) · feed version (4:5).

It runs in the ad set for all three products and shares its $65.52 daily budget, with no budget change. Meta has approved it, so this OK starts it.

Meta ads: Nick and Sully's TikTok slideshows, now videos

21. Start SPMD-99's “20 mg” slideshow ad on Meta?

6 of Nick and Sully's new slideshow ads went live on Meta at about 8:51am Monday, each in the ad set we already run for its product, with no budget change.

“20 mg: the highest dose in any leading brand” (SPMD-99), remade Monday morning to show lab-tested amounts. Meta approved it, so it starts once Mike and Nick OK it.

The remade “Scoreboard” ad (all three products) is the Scoreboard question.

Meta ad landing pages: eight small fixes

22. Make eight small fixes to our Meta ad landing pages?

Each one makes a page match its ad better, or makes the lab proof and the offer easier to find.

New Meta picture ads, from this week

23. Which of the 67 waiting picture ads should start on Meta this week (from Wed 21 Oct)?

At the top of the picks page: 14 new ones, added Wed 14 Oct.

That's 12 pictures (5 of them BROQ), plus a picture ad and a carousel for Mike's "top 5 longevity supplements" ad.

The other 53 are earlier ads still waiting. Nothing new runs until Mike and Nick pick.

Meta ads: Mike's new ‘Top 3’ video

On hold: it isn't built as a Meta ad yet, because it waits for Mike and Nick to watch it first (decided Monday 19 October, 7:10pm Pacific).

24. Run Mike's new ‘Top 3’ video (BROQ, SPMD-99 and NMN-99) as a Meta ad?

Watch the Meta version (3 minutes 19 seconds). It ends by pointing to the independent lab tests, so it links to our lab results page.

It goes in the ad set we already run for all three products, with no budget change.

Its ad text is Mike's own words from the video, plus lines from ads Meta already approved, and it passed three Claude reviews.

In the video and its ad text Mike says “in 342 days, I turn 60”; from today it's 320 days to Mike's 60th birthday (6 September 2027).

This OK runs it as filmed, with “342”; a note can ask for 320 in the ad text.

A few lines in Nick's videos, before they run on Meta

25. Cut 3 lines from Nick's videos and keep a 4th, before they run on Meta?

1. Cut "Most brands have never had an independent lab test their product and publicly share the results" from "We paid a lab to check our own labels" and two of Nick's NMN videos.

   We can't prove it's true of most brands, and "We paid a lab to check our own labels" keeps its opening hook (watch it).

2. Cut "Dosed at or above the amount used in human studies" about BROQ, in "The top 3" and "Exactly what I take, and when".

   BROQ's 25 mg a day is under the 30 to 70 mg the BROQ studies used.

3. Cut "all those studies", and the sentence that leads into it, from our NMN-99 creator video, the one Andy made.

   It claims more than Mike's own wording, "Full 1000mg dose used in studies."

4. Keep "only the beta form builds NAD+" in "You might be taking the wrong NMN".

   It's the standard line from Uthever, the NMN inside NMN-99, and the video's opening hook rests on it.

The two blood test picture ads running on Meta

26. Switch the BROQ and NMN-99 blood test picture ads to the new versions that match their pages?

Since Thu 15 Oct the pages call the blood tests an invitation and give money back for any reason.

The live ads still show the test steps and say "Prepaid plans" (live and new side by side).

Emails offering past customers a second product

27. Start emailing about 7,800 past customers we've held back, offering them a second product?

We've held them back since September while inboxes learn to trust our new address, opus.life. The upside counts only the 2,000 who've never been offered a second product.

Disk space on the Mac

28. Free about 22 GB or more on the Mac by clearing old logs and files nothing live uses?

The Mac shut down on 17 October when its disk filled up.

About 12.8 GB of old Claude Code logs can go now, 9.0 GB more once a background program closes, plus old store theme copies.

The free guidebook: sending it out, and selling it on Kindle

29. Send the free guidebook through BookFunnel, and sell it as a $9.99 Kindle book on Amazon?

BookFunnel ($200 a year) sends the book only to people on our email list.

Each Kindle copy brings us about $5.29. Amazon's book site needs about 10 minutes from Mike or Nick.

Meta ads: measuring how many Amazon sales they bring in

30. Switch Meta ads off in about a quarter to a third of US states for 4 weeks, to measure how many Amazon sales Meta brings in?

6 of the 7 on Claude's Meta measurement committee recommend it.

No extra spend: it pauses $440 to $580 a week of Meta ads there, and the sales they'd bring.

After about 5 to 6 weeks (the 4 weeks, plus 1 to 2 for sales to catch up with the ads) it gives a range, not an exact number.

Its answer: whether Meta's sales in all, Amazon included, are about 1.25 times the website sales it's credited with (what we count now), or about 2 times (enough for Meta to keep its budget).

How it works ›

Refill and win-back emails for customers who ordered before 4 October

31. Add customers who ordered before 4 October to our refill and win-back emails?

If Mike and Nick OK it now, it takes effect once the date-based refill emails are fixed (no date yet).

The date-based refill emails have never sent, because of two Klaviyo faults, one with no known cause yet. The refill emails that started at 8am Wed 21 Oct are for new orders only.

Once the date-based emails are sending, Nick's team would work out when the earlier customers run out and add them.

Our TikTok account @broqespanol

32. Switch @broqespanol to English and post the 21 videos made from Nick and Sully's slideshows there?

We already own it and it has 1 follower, so it's a free second place for the videos to find new people.

A personal note from Nick to 9 BROQ customers

33. Invite the 9 customers on BROQ's 12-month plan to move up to 24 months, with Nick's personal note in Black Friday week?

Black Friday week is 24 November to 1 December.