Opus LongevityThursday 22 October 2026
Updated Thursday 22 October 2026, 11:30am Pacific
Email, day one
On Wednesday, 4 customers a year into our 24-month BROQ plan each paid $456 for 12 more months: 59% of Wednesday's Shopify sales.
Nick and his team sent it. Today's 20 emails went out at 10am; this week's emails could bank $12,700 by Tue 3 Nov, Wednesday's $1,824 included (Claude's email session's estimate).
Shopify's Wednesday orders, read by Claude's ads manager session; Klaviyo send status, 11:15am
This week's results
LAST 72 HOURS: Mon 19 to Wed 21 Oct$14,500 of sales; Meta's ads 1.22 times break-even (1.53 counting the Amazon sales they bring).
LAST 7 DAYS: 15 to 21 Oct$32,900, up from $29,100 (8 to 14 Oct). TODAY: Thu 22 Oct, to 7am5 new Meta customers ($486, from $69 of ads).
Shopify, TikTok Shop and Amazon's own records; Meta's spend with our Shopify orders, read 7:02am
Video ideas
From TikTok, YouTube and Instagram, most with over 500,000 views. Videos on sulforaphane, spermidine and NMN come first, each with its script.
Five new video ideas drawn from them are now on the TikTok & Meta scripts page, ideas 37 to 41.
Claude's research session: each platform's own view counts, read Wed 21 Oct, 8:14pm to 9:20pm Pacific
Nick and Sully
6 went live Monday, inside our existing Meta budgets.
Claude's Meta ads session; live since 8:51am Pacific, Monday 19 Oct
Sales money coming in: Claude's forecast on the bank balance page, made Tue 20 Oct. Other figures: Chase and each platform's payouts page.
Full money pageSales and ads
Figures read Thu 22 Oct, 5:42am to 9:26am Pacific
Times break-even. 1.00x = the ads paid for themselves.
Without spillover: sales in the store the ad sends people to. With spillover: adds the sales these ads bring to our other stores within a week.
| Ads | Without spilloversales in the store the ad sends people to | With spilloveradds the sales these ads bring to our other stores within a week |
|---|---|---|
| Meta adsnew customers only: new to us or back after 45 days, never subscription deliveries | 1.22x | 1.53x |
| TikTok adsnew customers only, the same way; $315 of TikTok orders we can't check yet count as new customers | 0.50x | 1.11x |
| Amazon ads | break-even figure not in yet | |
Sales (website, TikTok Shop and Amazon)
$5.1k
▼ 19% vs Tue 20 Oct ($6.3k)
Sales (website, TikTok Shop and Amazon)
$32.9k
▲ 13% vs 8 to 14 Oct ($29.1k)
Sales each day. Last bar: yesterday.
Ad spend (Meta + TikTok ads)
$3.8k
▲ 29% vs 8 to 14 Oct ($2.9k)
Sales come from Shopify, TikTok Shop and Amazon's own records, so they can differ a little from Nick's sales ledger.
Break-even: what each $1 of ads must bring in to pay for itself after product costs (Mike and Nick's figures). Figures from Shopify, TikTok, Meta and Amazon.
Full dashboard: each platform, 4 time periods ›Amazon sales
$3,574 from 43 orders, against $1,996 on a normal day. Normal is our average day over the last 4 full weeks.
Seller Central's daily total, from Nick's team's Amazon log
Past BROQ customers
$150 off our $712 12-month plan: $562 a year, one pack a month. About $1,500 by Tue 3 Nov from 2 or 3 buyers.
That $1,500 is part of this week's $12,700. Its codes are live, and its emails went out at 10am today.
Claude's email session, after card fees: about $650 an order (some take 2 to 4 packs a month), so 2 to 3 orders
Meta ads
Picture ads: $556 for 3 new customers. Moved to videos: up to $620 banked by 4 Nov, $1,340 by 18 Nov, $3,560 by 31 Dec.
The videos that would get that $556 first: four of Nick's videos, one of them the NMN-99 video creator Andy filmed.
Claude's Meta ads session, 14 to 20 Oct: Meta spend, Shopify first orders. Up to: if the picture-ad money did as well as videos, counting orders from Thu 22 Oct
TikTok and Meta
Led by a BROQ script: the #2 selling sulforaphane product claimed 50mg, and the lab found 16mg.
BROQ's Meta ads did best, Sun 18 to Tue 20 Oct: 2.30 times break-even, 2.89 counting Amazon sales. The new lines for Mike to say are on the questions page.
Claude's video session. Break-even: Claude's ads session, new customers only
TikTok ads
Its $564 of ads sold $278. On other videos it could make $230 to $900 profit by 16 Nov, $960 to $3,800 by 31 Dec.
Only if TikTok lets us take that video out. Low end: the $16 a day it got Sunday; high end: its $63 daily average, 9 to 17 Oct.
Claude, from TikTok's own count by video, 9 to 17 Oct; the money moved sells at TikTok's $3.33 average per $1 of ads, all buyers
TikTok videos
Our budget rule raises TikTok's ad budget 10% on Fri 23 Oct if there's a new video to put it behind.
Mike's new, second “Top 3 supplements to live to 200” video is filmed. On TikTok before 1:05am Fri 23 Oct, it lets the raise happen; running it as a Meta ad is a separate question on the questions page.
Budget rule from Claude's ads session
Ad landing pages
0.5% of its visitors buy; our other ad pages, 1.2%. At 1.2%: $700 more sales in 2 weeks, $1,400 in 4, $3,150 by 31 Dec.
Claude's daily ad page report: about 3 more buyers and $350 more first-order sales a week, before card fees
Email sign-ups
Each offers our free guidebook. Welcome-email sales: $100 a month if about 20 more people sign up a month, $2,300 a month if 460 do.
If they go live today: about $40 to $800 by Sat 31 Oct, $80 to $1,900 by Sat 14 Nov, $240 to $5,500 by 31 Dec.
Claude, from Klaviyo ($5 a sign-up). Low: 1 in 100 of the 2,000 who see a pop-up a month. High: 1 in 100 of all 46,000 visitors
Black Friday
A free SPMD-99 with BROQ or NMN-99 bundles. After costs, by 31 Dec: from $900 lost to $12,700 made, on $28,000 to $59,900 more sales.
Claude's best guesses, from the Black Friday plan. 27 Nov to 1 Dec, top customers from 24 Nov. Includes the Black Friday sale emails ($9,200 to $18,400 of sales)
Keeping subscribers
33 website subscribers paused in two weeks. Failed-card follow-ups and a skipped-month offer: up to $300 by 31 Oct, $300 to $1,300 by 14 Nov.
Claude's overnight review (pauses in the two weeks to 16 Oct). This cash is already inside Claude's bank forecast, not on top of it
Meta budgets
BROQ and multi-product up 25%, SPMD-99 down 15%, NMN-99 down 30%: spend barely changes. Starts Fri 23 Oct only if Mike and Nick OK it.
Their OK is the Meta budgets question on the questions page.
Our budget rule (Claude's ads session), based on new customers Sun 18 to Tue 20 Oct
X on Amazon
14 sold for $938 on Tue 20 Oct; a normal day is about 5 ($335). Second jump in a week (16 on Thu 15 Oct).
Amazon Seller Central, day by day. Normal: 5.1 a day ($334.52), from Nick's X weekly ledger, 20 Sep to 17 Oct
1.0× break-even: the ad pays for itself. On TikTok, only sales that weren't subscription deliveries or recent repeat buyers count. “With spillover” adds sales on other platforms.
Sources: Meta and TikTok ad accounts, Shopify orders, read Thu 22 Oct. How each figure is worked out: ad library.
Open the ad library: every ad, from yesterday to the last 30 days ›Each comes with a recommendation; an OK or a note takes a tap.
Open the questionsMost important first
